CORI.
Creativity | Strategy | Positioning campaign | Merchandising
CORI.
Creativity | Strategy | Positioning campaign | Merchandising
Client
Kimberly Clark Goodnites
Request
GoodNites® by Kimberly-Clark®, the specialized and world-leading brand for combating childhood urinary incontinence, was looking to encourage purchases and raise awareness about the condition of enuresis, positioning the brand as the perfect ally.
Solution
To achieve the brand's goal, we created the ideal friend to help children overcome this problem: CORI BLU y las travesuras de Morfi. A miniseries where our character accompanies children in different circumstances to overcome this stage. Each chapter seeks to explain what enuresis is, the symptoms and how to support children in overcoming this condition with a friendly and fun discourse.
Results
We managed to position the brand, obtaining more than 1,280,000 views on YouTube. CORI BLU y las travesuras de Morfi was projected on the IMAX Mega screen and also had activations during the premiere of the pre-film The Lion King.